Every product category at every retailer goes through a rigorous process to ensure that all product data reflects what is happening inside stores. We constantly cleanse and update our database using this process to reflect pricing changes and new product introductions.

All products have a subset of attributes that each have their own value to a vendor. Our aggregation process collects a detailed list of product attributes so that vendors can be sure to have the information that they need.
‍
We repeat this collection process for every single product that is active in any given product category. At the end of this process, our database has collected the entire assortment (including regional products) for any given product category. We then are able to deliver this data to our customers in a .CSV format.